FOX wins World Cup TV rights
FOX has secured the rights to broadcast the 2018 and 2022 World Cup, FIFA announced Friday.
FOX Sports won the US English-language rights for 2018 (Russia) and 2022 (Qatar), beating out bids from ESPN and NBC submitted this week in Switzerland, FIFA announced. Terms of the deal were not immediately available.
“We are truly honored for FIFA to award the FOX Sports Media Group these extremely important rights,” said David Hill, chairman of FOX Sports. “The FIFA World Cup and Women’s World Cup are two of the world’s biggest competitions. It is our privilege to be entrusted with these rights in the United States from 2015 through 2022.”
With the new pact, FOX will also broadcast the 2015 and 2019 Women’s World Cup and will have the rights to all other FIFA events, including the U-17 and U-20 games, from 2015 through 2022.
The 2010 Men’s World Cup drew the most US viewers ever for the tournament. ESPN announced that broadcasts averaged a 2.1 rating (2.29 million households and 3.26 million viewers), a 31 percent increase over 2006. The final between the Netherlands and Spain was the most-watched men’s World Cup game by viewers (15.55 million).
FIFA also announced that Telemundo gained the Spanish-language broadcast rights to the '18 and '22 World Cup. Telemundo outbid Univision, which had paid FIFA $325 million for the 2010-14 rights.
"We made a disciplined bid that would have been both valuable to FIFA and profitable for our company, while continuing to grow our unprecedented coverage of the World Cup and Women's World Cup events,” ESPN spokesman Mike Soltys said in a statement. “We were aggressive while remaining prudent from a business perspective.”
Here is FIFA’s full announcement:
“The FIFA Executive Committee today (21 October 2011) ratified the bids from two US media companies for the TV rights for the period 2015-2022.
“Fox (including radio rights) and NBCUniversal’s Telemundo Media (Spanish-language, excluding radio rights) have acquired the exclusive US media rights to FIFA World Cup football across all platforms from 2015 to 2022, which includes the 2018 FIFA World Cup and 2022 FIFA World Cup, the 2015 FIFA Women’s World Cup and 2019 FIFA Women’s World Cup, and other FIFA events.
“Fútbol de Primera Radio has acquired the Spanish-language radio rights.”