Marlins right-hander Jose Fernandez dominated opposing hitters on his way to National League Rookie of the Year and NL Cy Young finalist honors in 2013.
Hoping to feed off his success, the Marlins announced the launch of a special fan zone — "Jose’s Heroes" — that will be located in three sections of left field bullpen reserved.
Fans will be able to purchase a full-season ticket package (all 81 home games) beginning Saturday as part of Winter Warm-Up at Marlins Park.
It will also include a "Jose’s Heroes" special T-shirt every month, one "K card" to throw up for every Fernandez strikeout and a meet-and-greet opportunity with Miami’s ace.
The Marlins will encourage fans to make signs and dress up as their favorite heroes in the left-field porch. During Fernandez’s final at-bat of 2013, the 21-year-old hit a home run into the Clevelander section just below these seats.
This isn’t the first time a ballclub has marketed a specific player based on his popularity.
In the mid-2000s, for example, Phillies fans created a fan club known as The Wolf Pack, whose members came to games sporting wolf masks in honor of pitcher Randy Wolf. Philadelphia eventually had a Wolf mask giveaway night.