"This is the worst Super Bowl ever," says Lloyd, a 42-year-old in a big puffy coat who's been selling tickets for 20 years. "Nobody likes the cold weather, they always want a warm climate. Usually around this time I'd be up $20- to $30,000. Last year, New Orleans was beautiful -- I made $40,000. New York, I don't know why they did it. I'd be happy if I make $5,000."
So sad, right? Lloyd might make only $5K selling tickets to a football game!
Lloyd isn't alone in his misery. Nope. Some guy named Nate is depressed, too.
"They're dropping, and they are dropping fast," says Nate, a 50-something grandfather with a daughter in college, who has been selling tickets since 1974. "It's going to be freezing out there. The people I deal with, the brokers firm I work with, it was on the board for $3,000, now it's half that." (According to data from TiqIq.com the average ticket list price is hovering near $3,000, down nearly 30 percent since Jan. 18. The lowest tickets are under $1,500, mezzanine seats are going for $1,800, lower-level seats are running $1,900, and suites are ranging from $225,000 to $574,000. As of this morning, there were more than 10,700 tickets remaining.)
Despite all of those numbers, is Nate able to stay positive?
"My prediction is it's going to be a bomb," Nate sayd. "I'm not going. I'm going to a Super Bowl party." Although, he's already made about $6,000 in commission for 10 tickets, which included a pair he unloaded for $7,000 about 10 days ago.
If you still want to go to the game, the lowest-priced tickets on StubHub right now are just more than $1,400. That's not too bad, considering most tickets have a face value of $1,000.
Or you can save a bunch of money and just watch the Super Bowl on TV.