ESPN reverses decision, will run ad
ESPN, under fire from conservatives after rejecting a Christmas commercial reportedly for being too religious, has announced it will run the spot after all.
The commercial for SSM Cardinal Glennon Children's Medical Center includes the line: "We celebrate the birth of Jesus and the season of giving, bringing hope to the many children, parents and families that we serve."
It also has the line: "Help us reveal God's healing presence this Christmas."
ESPN originally rejected the commercial, citing its guidelines: "ESPN does not accept advertising that consists of, in whole or in part, political or religious advocacy or issue-oriented advertising." The network approved an alternate version that excluded the references to God and Jesus.
But after a barrage of criticism from Bill O'Reilly, Sarah Palin, Michelle Malkin and others, ESPN changed its tune and will run the commercial during Saturday's VCU at Northern Iowa game.