Under Armour and WWP Honor U.S. Armed Forces With Specially Designed Football Uniforms

The Wounded Warrior Project issued the following news

Under Armour (NYSE:UA), the Baltimore-based leader in sports
performance apparel, footwear and accessories, announced today the
creation of unique
football uniforms for the
University of Utah, Texas Tech
University, and
University of Maryland. This marks
the second year Under Armour has designed custom uniforms to honor
the U.S. Armed Forces, with cleats being a new addition for this
year. The gear is part of the UA Freedom initiative, launched in
July 2010 to support our nation’s military and public safety
heroes, and Under Armour’s partnership with Wounded Warrior Project
(WWP), a non-profit organization that provides programs and
services for injured service members and their families.

University of Utah Utes, Texas Tech
University Red Raiders, and
University of Maryland Terrapins
will be outfitted in head-to-toe custom digi-camouflage Under
Armour uniforms and cleats for their game day match-ups versus the
Texas Christian
University and the
University of Missouri respectively
on November 6, 2010. The
University of Maryland Terrapins
will feature their uniforms on November 20, 2010 against Florida

The uniforms were designed in an effort to recognize the
sacrifices made by those who have served and those that continue to
serve in our nation’s Armed Forces. Each team will replace their
last names on their jerseys with a core value embellishment – Duty,
Honor, Courage, Commitment, Integrity, Country, or Service. Texas
Tech is the official Under Armour Freedom game, and each Red Raider
will have “Freedom” on the back of their jersey as a tribute the
brave men and women that the initiative supports.

“The custom uniforms and gear provide us with an opportunity to
football fans and athletes, while
uniting together to support the overall mission of Wounded Warrior
Project,” said Kevin Plank, founder and CEO of Under Armour. “We
are committed to honoring our nation’s troops who risk their lives
protecting our house and we are proud to support them through these
games and beyond.”

The custom game day jerseys will be auctioned off on each of the

Universities’ websites the
following Monday of each game with a 100% of the proceeds going to
Wounded Warrior Project. Under Armour school-specific fan gear will
be on sale at
university bookstores and
www.underarmour.com with a portion of the proceeds going to Wounded
Warrior Project as well.

“Under Armour continues to believe in our mission of honoring
and empowering wounded warriors. These games broaden our voice to
universities and their athletic
programs in a unique way,” said Steven Nardizzi, executive director
of Wounded Warrior Project. “The Under Armour teams wearing these
specially designed uniforms and cleats will generate awareness of
our organization and the men and women that continue to fight for
our great nation.”

Thousands of our nation’s armed forces have been wounded during
the current military conflicts. WWP assists wounded warriors and
their families through a holistic approach to their recovery,
providing programs and services to aid their physical
rehabilitation and improve their mental health and well-being. WWP
empowers warriors with essential tools to not just survive their
injuries but to thrive and achieve personal and professional

As part of UA Freedom, the collegiate
football games that support Wounded
Warrior Project demonstrate the ongoing commitment to honor our
nation’s wounded service members through monetary and product
donations. Join the effort by purchasing WWP/UA-branded product and
by gifting an Under Armour(R) WWP backpack to an injured hero. For
more information, visit http://www.underarmour.com/freedom.

Contact: Diane Pelkey, 410/246-5927, dpelkey@underarmour.com

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