Miami Hurricanes ad encourages fans to attend fewer games?
JUN 10, 2014 12:45p ET
In an interesting display of marketing acumen, the Miami Hurricanes are encouraging their fans to attend fewer football games in 2014.
The 'Canes have had trouble filling up Sun Life Stadium on game days, thanks to a combination of an off-campus stadium, mediocre football and the sunny beaches of South Florida calling.
So instead of fighting the current, Miami is promoting a two-game mini-plan for the upcoming season.
The ad begins this way:
Not many teams would tell you to go to fewer games.
Most would try to push a full season package on you, even if that requires more money or more time than you possess.
We are extremely thankful for the support of our Miami Hurricanes season ticket holders, but we understand that a full season of tickets is not for everyone, and that’s OK.
Miami Hurricanes football – feel the excitement!
The ad lists criteria for fans who might fit the two-game plan:
If you identify with any of the following statements, then the Two-Game Mini-Plan may be right for you:
1. I like exciting college football in rocking, sold-out environments.
2. I want to see the Hurricanes play the defending national champion Florida State Seminoles and the preseason top-25 North Carolina Tar Heels.
3. I’m not so sure I can make it to the other 5 home games.
The real benefit of buying the two-game plan is it’s the only opportunity for Miami fans to attend the Florida State game without being a season-ticket holder. The university is not selling tickets to the public for the FSU game only.
Starting at $108 (which includes a Miami hat), it’s not a bad deal for two really good football games. What kind of feedback has Miami gotten from the plan?
Some people have told us we’re crazy for offering a Two-Game Mini-Plan package that’s THIS good. Our response: IT’S WHAT OUR FANS HAVE ASKED FOR.
Let’s try this again: Miami Hurricanes football – the program of the people!
SB Nation has an enlarged image of the ad if you want a better look.
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