A new competitor has emerged for “most uncomfortable moment of 2013.” The leader to this point had been Miley Cyrus twerking on Robin Thicke at the MTV VMA show.
But then on Saturday night during ESPN’s broadcast of Notre Dame-Michigan, Eminem joined Brent Musburger and Kirk Herbstreit in the booth, and the magic happened.
Slim appeared disoriented, uninterested and confused during a halftime interview, basically going out of his way to make the whole experience as uncomfortable as possible for everybody. The Detroit native seemed unexcited about his new album, saying he was just glad to be done with it, and got downright paranoid when Musburger asked him to make a points-spread pick on the Detroit Lions game.
“I’m not sure, man,” he said. “I don’t ever make a prediction on the Lions, because I don’t want to jinx it.”
The odds of this being an episode of performance art seem to be, oh … high. Great as Eminem’s career has been, he is now at a point where he could really use publicity of virtually any kind. He has some new stuff coming out, which is why he was on TV in the first place, and he successfully turned that appearance into something people talked about.
His biggest mistake may have been torpedoing his newest album. He was asked what made him most excited about his new album, and he did not exactly hype it.
“Um, nothing,” he said. “No, when it’ll be out Nov. 5, I’ll probably be most excited to be done with it. It’s called ‘Marshall Mathers II.’ It’s kind of a revisit to the first ‘Marshall Mathers’ album.”
”The Marshall Mathers LP" is one of the most lauded and commercially successful rap albums of all time. It won the Grammy for best album and in 2003 made Rolling Stone’s list of the 500 greatest albums of all time. It was a growth from his first album, “The Slim Shady LP,” in that it changed Eminem from a clever gimmick into a serious act with staying power.
But that was (gulp) 13 years ago, and Eminem doesn’t sound really excited to revisit that record. He did, however, express some excitement to share the booth with Musburger, whom he referred to as a legend.
Musburger returned the compliment, saying, “You, my friend, are the legend.”