Watch Kliff Kingsbury physically become Charlie Weis in new PSA
JUL 21, 2014 12:00p ET
The Big 12 Media Days began today in Dallas.
As part of the league's preseason kickoff, the Big 12 also decided to release a new public service announcement.
A couple words on the PSA before seeing something remarkably awkward:
It's actually a cool concept and a well-produced video.
Every Big 12 coach plays a part, and each coach physically morphs into the next one as the video keeps rolling.
But one transition was so aesthetically strange that it caught the Internet off-guard. Can you guess which one?
Yep -- Texas Tech coach Kliff Kingsbury physcially becomes Kansas coach Charlie Weis in the video. Watch (GIF courtesy of FTW):
That's incredible. Hard to stop watching, actually.
Here's the Big 12's full video -- again, well done on the full product.