It's Christmas eve and by the time you read this I'll be well on my way to Lexington, Kentucky to spend the day with my family and my one-month old niece, Liv.
So I hope y'all also have a great holiday.
But I know many of y'all will have to work today, or you'll be mired in awful family events unable to escape and seeking salvation on your smart phones. With that in mind, I decided to go ahead and bring you guy's OKTC's ten most read stories for 2012. Yes, even though 2012 isn't quite complete yet.
It's too early to drink.
I've made my obsession with Google analytics clear, and I've also consistently shared all of our markets, readership, and data with y'all.
So what were our ten most read stories in 2012? And before you read any further can you guess them? I'll confess, I could only get five of them without having the data to check out.
This year OKTC grew a ton.
We had to upgrade our servers three different times this year.
What's more no top ten most-read story that we had in 2011 was well-read enough to have cracked the top ten in 2012. In fact, every one of these stories had over 150,000 readers, which is a massive number for an independent site like ours. Back when I was an editor at Deadspin if we had a 100,000 click piece, we'd do cartwheels, it was just unheard of at Deadspin in 2008. Four years later Deadspin does million reader pieces. (Of course, those generally have nudity in them, but still, it's impressive. Fun fact, by the way, 30% of all Internet traffic is pornography. Really.)
So what did OKTC readers consume the most in 2012? Well, the most read consistent feature on the site was the mailbag -- the mailbag puts up huge traffic every Friday because your questions are so damn good -- but no mailbag was in the top ten most read pieces on the site.
Okay, make your final guesses on the top stories.
Without further ado, here were the ten most read stories at OKTC for 2012.
The day after Vince Young is bankrupt stories appeared in Houston newspapers, I went on the radio and said, "Okay, if Vince Young is really bankrupt, he must have spent a ton of money in ridiculous ways here in Nashville. Call in if you have any VY spending stories."
The number one market for 3HL is waiters.
Every single waiter in the city of Nashville listens to our show.
This is complete truth.
So I knew the potential stories were going to be great.
The floodgates opened and the calls were amazing.
I guarantee you no one changed their radio dial on that day.
I was on a July vacation on Mackinac Island, Michigan when I get an OKTC email tip that Kristen Saban was in a sorority catfight and I have to drop everything that I'm doing and read the complaint right now.
So I read the complaint while I'm having drinks with my wife.
After about five minutes, my jaw drops.
I've been writing on the Internet now for seven years so I know when stories will explode. Nick Saban's daughter + catfight + sorority + insane allegations = Internet gold bullion.
To her everlasting credit when I turn to my wife and say, "Nick Saban's daughter got into a sorority catfight and I have to go write about it," my wife isn't even surprised.
This is one of my favorite pieces that I wrote this year.
And this is one of my favorite paragraphs:
"Petrino blamed the sun in his eyes for the accident despite it being a perfectly clear, dry, sunny afternoon.
I don't want to get all grassy knoll on y'all, but am I the only person who blames the reach around crotch grab for the accident?
Hell, if I was riding on a bicycle and my wife pulled the reach around crotch grab on me I'd wreck. (Note: this assumes my wife would be willing to touch my crotch in daylight which is, unfortunately, a wild leap of logic).
Much less a speeding motorcycle.
Applying Occam's Razor here -- and channeling Sherlock Holmes -- it has to be the unexpected reach around crotch grab that caused the accident.