In May 2013, after George's first All-Star campaign (he got the nod again in 2014), Bill Simmons wrote urging the Pacer to make a switch:
By the way, I have some advice that will help Paul George become a household name. He should change his number immediately from no. 24 to no. 13. Here’s why … can you think of anyone being helped by a nickname more than Paul George suddenly becoming “PG-13?” Uh-oh, PG-13 is heating up! Warning, this game contains strong language, violence and a possible heat check! We might have to make this performance rated “R” — it’s too hot to handle! Let’s make this happen already.
George's official MPAA warning will follow, "Parents strongly cautioned. Some material may be inappropriate for children under 13."
At the end of an interview on "Jimmy Kimmel Live" in January, Kimmel noted the PG-13 possibility. "That's not bad," George said. "That's got a ring to it. Skip to 4:00 mark for the conversation.
George referred to the league's change process (that would have required him to purchase all the No. 24 jerseys on the market had he applied for the change post-March) and said he would also have to "send a bunch of sorry letters to everyone who just purchased the 24 jersey."
George will certainly have some free time as he mends from that shattered leg, so if you're wearing a new No. 24, check your mail regularly.