Minor-league team's 'Disco Demolition 2' targets Bieber, Cyrus
Miley Cyrus may be famous for her pop single 'Wrecking Ball', but the words may be too poetically fitting in Charleston on July 19th. The Class A Affiliate of the New York Yankees will host a 'Disco Demolition'
Records and memorabilia of Justin Bieber and Miley Cyrus will be destroyed as part of 'Disco Demolition 2'.
Ethan Miller / Getty Images North America
By Tate Frazier
The Charleston RiverDogs will put their own spin on the infamous "Disco Demolition Night" on July 19, 35 years after the original event at Comiskey Park in Chicago.
On July 12, 1979, in the midst of a dismal season for the Chicago White Sox, the organization coerced fans into attending a double-header against the Detroit Tigers by blowing up a crate filled with disco records on the diamond. This was seen at the time to symbolize an allegiance to rock music and also resulted in a huge turnout of fans. The promotional stir remains well known in major league history and marks an extreme approach in attempting to spike attendance. It also marks the last time an American League game had to be forfeited, because a riot ensued on the field leading to postponement and eventually forfeiture of the game.
The RiverDogs plan to follow this infamous approach by holding an event labeled, "Disco Demolition 2: You Better Belieb It." In the RiverDogs version, the culprits to take the brunt of the beating will be pop stars Miley Cyrus and Justin Bieber, according to a press release from the team. The event is tabbed as a "modern sequel" to the original event and will feature the destruction of material and music pertaining to both Bieber and Cyrus.
The demolition sequence is set to take place after the contest between the RiverDogs and Augusta GreenJackets. According to the press release, merchandise of the two pop stars will be placed in a giant box and "blown to smithereens" for all of the patrons to enjoy.
Fans who bring merchandise or music from the illustrious collection of Cyrus or Bieber will be admitted at the price of $1. Inflation didn't hinder promotional fanhood as much as one would expect as patrons paid $0.98 back in 1979 to enter Comiskey Park.
Let's hope no riots take place this time around.
Also, for old times' sake, let's not forget the glorious RiverDog days of A-Rod:
Alex Rodriguez with a mouth full of sunflower seeds while playing for the Charleston RiverDogs on July 2, 2013.