The surge in popularity follows a controversy in June in which Ojibwa DJ NDN (Nipissing First Nation) with A Tribe Called Red caught flak for wearing the shirt. At least one would-be concert goer accused the DJ of reverse racism.
Tracy Bomberry of Six Nations told the Star that her shirt was well-received at a pow wow in her community.
According to Brian Kirby of Shelf Life Clothing, the company has shipped over 100 shirts to Ontario since the controversy involving DJ NDN. Some customers actually support the use of Chief Wahoo, Kirby said.