ASU exploring naming rights to stadium

Aug. 7, 2012

TEMPE, Ariz. — Arizona State athletic director Steve Patterson

hosted a media luncheon Tuesday at ASU’s Karsten Golf Course at which he

revealed the school is exploring selling the naming rights to Sun Devil

Stadium once it is renovated.

Patterson said the school is still

conducting studies to determine the value such rights would demand and

which companies might make a good partner. MidFirst Bank already has a

deal with ASU and could get a crack at the rights if it wants them.

This

is a reveral from the Lisa Love era. Love said fans responded negatively

to the thought of a name change and the university would respect that,

but ASU needs revenue, and Patterson was brought here to generate it.

Patterson

also said ASU will decide soon whether to continue playing in the

stadium while renovating it in stages or move out for a season to

complete the renovations over a 21-month period. He said University of

Phoenix Stadium and Chase Field are possible temporary homes, adding that

one location is not a possibility.

“It ain’t gonna be Tucson,” he said.

— Craig Morgan